Is a Checkersrallys franchisee required to participate in Checkersrallys' market research programs?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
We may conduct market research to determine consumer trends and salability of new food products and services. You must participate in our market research programs by test marketing new food products and services in your restaurant and providing us with timely reports and other relevant information regarding such market research. You must purchase a reasonable quantity of such test products and make a reasonable effort to sell them.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 65–66)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, franchisees are required to participate in the company's market research programs. Checkersrallys may conduct market research to determine consumer trends and the potential success of new food products and services.
As part of this requirement, franchisees must test market new food products and services in their restaurants. They are also obligated to provide Checkersrallys with timely reports and other relevant information related to this market research. This ensures that Checkersrallys receives consistent and comprehensive feedback on new offerings from various locations.
In addition to providing feedback, franchisees must purchase a reasonable quantity of the test products and make a reasonable effort to sell them. This ensures that the test products are properly introduced to customers and that sufficient data is collected to assess their viability. This participation is crucial for Checkersrallys to make informed decisions about which products to roll out system-wide, and it helps franchisees stay aligned with the brand's evolving menu and service offerings.