Is a Checkersrallys franchisee required to participate in Checkersrallys' gift card and customer loyalty programs?

According to Checkersrallys' 2025 Franchise Disclosure Document, franchisees are required to participate in the company's gift card and customer loyalty programs. Specifically, franchisees must issue and honor gift certificates, coupons, and gift, loyalty, and affinity cards for Checkersrallys Restaurants. They must also comply with the requirements of Checkersrallys' gift card and other customer loyalty, affinity, and similar programs.

This requirement ensures consistency across all Checkersrallys locations, which helps to maintain brand standards and customer expectations. By participating in these programs, franchisees can attract and retain customers, as well as benefit from system-wide marketing efforts.

While participation is mandatory, the FDD does not detail the specific costs or operational procedures associated with these programs. Prospective franchisees should inquire about these details, including any fees, required technology, and training, to fully understand the financial and operational impact of these programs on their business.