Must a Checkersrallys franchisee participate in price advertising programs of the advertising cooperative?

According to Checkersrallys's 2025 Franchise Disclosure Document, franchisees must participate in advertising cooperative programs but have the option to opt out of price advertising programs. Specifically, franchisees must participate in advertising cooperatives and adhere to their bylaws. However, they are not required to participate in price advertising programs.

This means that while Checkersrallys franchisees must contribute to and engage with the broader advertising strategies of the cooperative, they can choose not to be involved in advertising efforts that focus on specific pricing. This provides franchisees with some flexibility in how they market their individual locations, allowing them to tailor their approach based on local market conditions and customer preferences.

It is important to note that this opt-out provision applies specifically to price advertising. Franchisees are still obligated to participate in other advertising programs and contribute financially to the cooperative as determined by its bylaws. This ensures that all franchisees contribute to the overall marketing efforts of the Checkersrallys brand while allowing some autonomy in pricing strategies.