Who directs the programs that the Checkersrallys NPF finances?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
Currently, NPF, Inc. directs all programs that the NPF finances, including the creative concepts, materials, and endorsements used and their geographic, market, and media placement and allocation. The NPF may pay for preparing and producing video, audio, and written materials and electronic media; developing, implementing, and maintaining an electronic commerce website and/or related strategies; administering regional and multi-regional marketing and advertising programs, including, purchasing trade journal, direct mail, and other media advertising and using advertising, promotion, and marketing agencies and other advisors to provide assistance; and supporting public relations, market research, and other advertising, promotion, and marketing activities.
Although the NPF is intended to maximize general recognition and patronage of the Marks for the benefit of all Restaurants, neither we nor NPF, Inc. can assure you that any particular Restaurant will benefit directly or pro-rata from the placement of advertising. The NPF may be used to pay for the cost of preparing and producing materials and programs we provide, including video, audio and written advertising and POP materials, and for the cost of employing advertising agencies and in house staff and supporting market research activities. Some of the same advertising materials created for or used by Checkers Restaurants may also be used by Rally's Restaurants.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–57)
What This Means (2025 FDD)
According to the 2025 Checkersrallys Franchise Disclosure Document, NPF, Inc. directs all programs that the National Production Fund (NPF) finances. This includes the creative concepts, materials, endorsements, and their placement across geographic areas, markets, and media channels.
The NPF may fund the creation and production of video, audio, written, and electronic media, as well as the development and maintenance of e-commerce websites. It also covers the administration of regional and multi-regional marketing and advertising programs, including purchasing media like trade journals and direct mail. The NPF can also engage advertising, promotion, and marketing agencies, and support public relations and market research activities.
While the NPF aims to boost brand recognition and patronage for all Checkersrallys restaurants, neither Checkersrallys nor NPF, Inc. guarantees that any specific restaurant will directly benefit from advertising placements. The NPF can be used to cover the costs of materials and programs provided by Checkersrallys, including advertising and POP materials, as well as the expenses for advertising agencies, in-house staff, and market research. It's important to note that advertising materials created for Checkers Restaurants may also be used by Rally's Restaurants.