According to Checkersrallys's 2025 Franchise Disclosure Document, the Development Agreement does not grant franchisees the right to use any of the company's trademarks or service marks (referred to as "Marks"). The right to use Checkersrallys's Marks is specifically granted through the franchise agreements that franchisees enter into with Checkersrallys.

This means that while a Development Agreement might outline the area and schedule for opening multiple Checkersrallys locations, it does not, on its own, authorize the franchisee to operate under the Checkersrallys brand. The franchisee's right to use the brand's trademarks, logos, and other identifying marks only comes into effect once a separate Franchise Agreement is signed for each specific location.

Checkersrallys also stipulates that franchisees may not use any of its Marks as part of their corporate or legal business name or in any other manner unless explicitly authorized in writing by Checkersrallys. This restriction ensures that Checkersrallys maintains control over its brand identity and prevents unauthorized use of its trademarks. Prospective franchisees should carefully review the terms of both the Development Agreement and the Franchise Agreement to fully understand their rights and obligations regarding the use of Checkersrallys's Marks.