What does Checkersrallys define as 'Marks' in the context of the franchise agreement?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
5.01 Ownership of the Marks.You acknowledge that we own the Marks. Your right to use the Marks is derived solely from this Agreement and is limited to conducting business pursuant to and in compliance with this Agreement. Your unauthorized use of any of the Marks constitutes a breach of this Agreement and an infringement of our rights to the Marks. This Agreement does not confer on you any goodwill or other interests in the Marks. Your use of the Marks and any goodwill established thereby inures to our exclusive benefit. All provisions of this Agreement applicable to the Marks apply to any additional or substitute trademarks, service marks and trade dress we authorize you to use. You may not at any time during or after the Term contest, or assist any other person in contesting, the validity or ownership of any of the Marks.
5.02 Use of the Marks.You agree to use the Marks as the sole identification of the Franchised Restaurant, provided you identify yourself as the independent owner thereof in the manner we prescribe. You agree to use the Marks as we prescribe in connection with the sale of authorized food products, beverages and services. You may not use any Mark (or any abbreviation, modification or colorable imitation) as part of any corporate or legal business name or in any other manner (including as an electronic media identifier, such as a website, web page or domain name) not expressly authorized by us in writing.
5.03 Discontinuance of Use of Marks.If it becomes advisable at any time for us and/or you to modify or discontinue use of any Mark and/or use one or more additional or substitute trademarks, service marks or trade dress, you agree to comply with our directions within a reasonable time after we provide notice to you.
We will have no liability or obligation whatsoever with respect to any such required modification or discontinuance of any Mark or the promotion of a substitute trademark, service mark or trade dress.
- 5.04 Notification of Infringements and Claims.You must notify us immediately of any apparent infringement of or challenge to your use of any Mark, or any claim by another person of any rights in any Mark.
Source: Item 22 — CONTRACTS (FDD pages 91–92)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, the term 'Marks' refers to the trademarks owned by the company. The franchise agreement stipulates that the franchisee's right to use these Marks is solely derived from the agreement and is limited to conducting business in compliance with it. Unauthorized use of the Marks constitutes a breach of the agreement and an infringement of Checkersrallys's rights.
The agreement explicitly states that it does not confer any goodwill or other interests in the Marks to the franchisee, and any goodwill established through the franchisee's use of the Marks inures to the exclusive benefit of Checkersrallys. Furthermore, all provisions of the agreement applicable to the Marks also apply to any additional or substitute trademarks, service marks, and trade dress that Checkersrallys authorizes the franchisee to use.
The franchisee is prohibited from contesting the validity or ownership of any of the Marks, either during or after the term of the agreement. The franchisee must use the Marks as the sole identification of the franchised restaurant, while also identifying themselves as the independent owner in the manner prescribed by Checkersrallys. The franchisee must also use the Marks as prescribed by Checkersrallys in connection with the sale of authorized food products, beverages, and services. The franchisee is prohibited from using any Mark (or any abbreviation, modification, or colorable imitation) as part of any corporate or legal business name or in any other manner not expressly authorized by Checkersrallys in writing, including electronic media identifiers such as websites or domain names.
If Checkersrallys deems it advisable to modify or discontinue the use of any Mark, or to use one or more additional or substitute trademarks, service marks, or trade dress, the franchisee must comply with Checkersrallys's directions within a reasonable time after receiving notice. Checkersrallys bears no liability or obligation regarding any required modification or discontinuance of any Mark or the promotion of a substitute trademark, service mark, or trade dress. The franchisee is obligated to notify Checkersrallys immediately of any apparent infringement of or challenge to their use of any Mark, or any claim by another person of any rights in any Mark.