What is considered a 'Non-Traditional Site' for a Checkersrallys restaurant?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
Restaurants may also be located at "Non-Traditional Sites," which are any sites, locations or venues that independently generate customer traffic flow separate from the general customer traffic flow of the surrounding area, or by their nature are not tied to a particular physical location, including, by way of example only, the following: military bases; large big-box retail outlets (such as a Walmart retail store); transportation-related venues (e.g., airports, train or bus stations, marinas, travel plazas or toll roads); sports or entertainment venues (e.g., stadiums, arenas, concert halls); major industrial or office complexes, hotels, educational facilities (e.g., school, college, and university campuses); casinos; hospitals and related rehabilitation or healthcare facilities; governmental institutions; amusement or recreational facilities (e.g., theme parks, outdoor municipal parks, zoos, or museums); grocery stores or departments stores; mobile-based channels of distribution (e.g., roving food trucks); and any co-branding locations or business endeavors where a Restaurant's operations are inextricably associated with, or such operations are contained within or sharing the same physical building or operational premises as, another business (such as, for example and without limitation, a gas station/convenience store or another restaurant concept).
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–14)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, a 'Non-Traditional Site' is defined as any location that generates customer traffic independently from the surrounding area's general customer flow, or locations that are not tied to a specific physical address. These sites include, but are not limited to, military bases, large retail outlets like Walmart, transportation hubs such as airports and train stations, sports and entertainment venues like stadiums and concert halls, and industrial or office complexes.
Other examples of non-traditional sites for Checkersrallys restaurants include hotels, educational facilities like schools and universities, casinos, hospitals and related healthcare facilities, governmental institutions, and amusement or recreational facilities such as theme parks, zoos, and museums. The definition also extends to grocery or department stores, mobile distribution channels like food trucks, and co-branding locations where the Checkersrallys operation is integrated with another business, such as a gas station or another restaurant concept.
For a prospective Checkersrallys franchisee, understanding the scope of 'Non-Traditional Sites' is crucial because it broadens the potential locations for establishing a franchise. This allows for greater flexibility in site selection and the opportunity to tap into existing customer bases within these venues. However, franchisees should also consider the specific requirements and restrictions that may be imposed by these non-traditional locations, ensuring that the Checkersrallys's distinctive trade dress can be adequately incorporated as required by the franchisor.