What competition might I face in my Checkersrallys Development Area?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
g development schedules for such restaurants, will be set out in Exhibit A to the Development Agreement (the "Development Schedule").
You will not receive an exclusive territory in the Development Area. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control. During the term of the Development Agreement, as long as you and your affiliates are in compliance with the agreement and all other agreements with us or any of our affiliates (including Franchise Agreements signed under the Development Agreement), we will: (a) grant to you, in accordance with Section 3 of the Development Agreement, at least that cumulative number of franchises for Checkers Restaurants or Rally's Restaurants set forth in Exhibit A to the Development Agreement, all of which are to be located within the Development Area (the locations of which we will approve in accordance with our then current criteria for selection of a Checkers Restaurant or Rally's Restaurant site); and (b) not operate (directly or through an affiliate), nor grant the right to operate, any Checkers Restaurants or Rally's Restaurants located within the Development Area, except for: (1) franchises granted pursuant to the Development Agreement; (2) Restaurants open (or under commitment to open) as of the date of the Development Agreement; (3) Checkers Restaurants, Rally's Restaurants or other restaurants using any part or all of the System and/or Marks at Non-Traditional Sites; and (4) restaurants that we purchase (or as to which we purchase the rights as franchisor) that are part of another franchise system or chain, regardless whether such restaurants are converted to operations as Checkers Restaurants or Rally's Restaurants using any of the
Marks and/or the System or whether such restaurants operate under other trademarks, service marks or trade dress and/or use other operating systems.
Except as otherwise expressly provided in the Development Agreement, we and all of our affiliates (and our or their respective successors and assigns, by purchase, merger, consolidation or otherwise) retain all of our rights and discretion with respect to the Marks, the System and Restaurants anywhere in the world, and the right to engage in any business whatsoever (without compensation to you), including the right to: (a) operate, and grant to others the right to operate, Restaurants at such locations and on such terms and conditions as we deem appropriate; (b) sell any products or services under the Marks, or under other trademarks, service marks or trade dress, through alternative channels of distribution (including the internet or similar electronic media and supermarkets); (c) operate, and grant to others the right to operate, restaurants identified by trademarks, service marks or trade dress, other than the Marks, under the terms and conditions we deem appropriate; and (d) be acquired (whether through acquisition of assets, ownership interests or otherwise, regardless of the form of transaction), by a business providing products and services similar to those provided at Checkers Restaurants or Rally's Restaurants, or by another business, even if such business operates, franchises and/or licenses Competitive Businesses in the Development Area.
You must be developing, or have open and operating in the Development Area, at least the cumulative number of Checkers Restaurants or Rally's Restaurants set out in the Development Schedule. We have no obligation under any circumstances to extend the Development Schedule. Your failure to develop and operate Checkers Restaurants or Rally's Restaurants in accordance with the Development Schedule will be a material breach of the Development Agreement; however, our right to terminate the Development Agreement will be our exclusive remedy for your failure to meet the Development Schedule. Except as noted above, a Developer's exclusivity in the Protected Area is not dependent on achieving certain sales volume, market penetration or any other contingency.
Competing Businesses
Company-owned and/or franchised Checkers Restaurants and Rally's Restaurants may compete with your Franchised Restaurant generally, although we do not currently intend to establish or franchise Checkers Restaurants in any Rally's franchisee's general market area, or Rally's Restaurants in any Checkers franchisee's general market area. Consequently, we do not anticipate any conflict(s) between the 2 systems. We intend to resolve any potential conflicts that may arise between a Checkers Restaurant and a Rally's Restaurant on a case-by-case basis.
We have integrated and will continue to integrate aspects of the Checkers and Rally's concepts. Although we intend to maintain separate brand names, outlets of both brands offer many of the same menu items and use a common restaurant design we have developed for both systems.
We have entered into agreements with independent third party food manufacturers and suppliers to produce, offer and sell certain food products to be distributed under the Marks in supermarkets, club stores, grocery stores, vending racks, and other retail outlets that may be located within the general market area of your Franchised Restaurant.
ITEM 13 TRADEMARKS
Status of Principal Marks
We registered the following principal Marks on the Principal Register of the United States Patent and Trademark Office ("PTO"):
Checkers Marks
| Mark | Registration Number | Registration Date |
|---|---|---|
| CHECKERS | Registration No. 1,782,889 | July 20, 1993 |
| CHECKERS | Registration No. 2,654,258 | November 26, 2002 |
| CHECKERS BURGERS | Registration No. 1,656,487 | September 10, 1991 |
| FRIES COLA Design Logo | ||
| (black and white) | ||
| CHECKERS BURGERS | Registration No. 1,956,292 | February 13, 1996 |
| FRIES COLA Design Logo | ||
| (color) | ||
| CRAZY GOOD | Registration No. 3,883,766 | November 30, 2010 |
| CRAZY GOOD | Registration No. 4,614,650 | September 30, 2014 |
| CHECKERS CRAZY GOOD | Registration No. 4,475,416 | January 28, 2014 |
| FOOD | ||
| CHECKERS CRAZY GOOD | Registration No. 4,475,417 | January 28, 2014 |
| FOOD |
Rally's Marks
| Mark | Registration Number | Registration Date | |---|---|---| | RALLY’S AND MAN DESIGN | Registration No. 1,362,660 | September 24, 1985 | | RALLY’S BURGERS FRIES | Registration No. 2,592,669 | July 9, 2002 | | COLAS Design Logo | | | | Mark | Registration Number | Registration Date | |---|---|---| | RALLY’S BURGERS FRIES | Registration No. 2,595,536 | July 16, 2002 | | COLAS Design Logo | | | | RALLY’S | Registration No. 1,735,052 | November 24, 1992 | | RALLY'S CRAZY GOOD | Registration No. 4,475,418 | January 28, 2014 | | FOOD | | | | RALLY'S CRAZY GOOD | Registration No. 4,475,419 | January 28, 2014 | | FOOD | | | All required affidavits of use and renewals have been filed.
Source: Item 12 — TERRITORY (FDD pages 57–60)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, as a franchisee, you may face competition from several sources within your Development Area. These include other Checkersrallys franchisees, outlets that Checkersrallys owns themselves, alternative distribution channels Checkersrallys controls, and even competitive brands that Checkersrallys has influence over. This means that while you are granted a Development Area, it is not an exclusive territory.
Checkersrallys retains significant rights that could lead to competition. They can operate or franchise restaurants outside your Protected Area, operate restaurants at Non-Traditional Sites (like airports or stadiums) within or outside your Protected Area, and sell products through alternative channels like the internet or supermarkets. They can also operate restaurants under different brand names and trademarks. Furthermore, Checkersrallys can acquire other businesses, even those that compete with Checkersrallys, and potentially convert them to Checkersrallys restaurants.
Notably, Checkersrallys can be acquired by a business that operates or franchises competitive businesses, even within your Protected Area. A "Competitive Business" is defined as a restaurant or food-service provider deriving more than 20% of its revenue from selling hamburgers, cheeseburgers, or hot dogs in a fast-food, quick-service, drive-thru or drive-in format, or a business that franchises or licenses others to operate such businesses. An exception exists for equity ownership of less than 5% in a publicly traded company meeting this description.
Checkersrallys does state that they do not currently intend to establish or franchise Checkers Restaurants in any Rally's franchisee's general market area, or Rally's Restaurants in any Checkers franchisee's general market area, and anticipates resolving any potential conflicts between the two brands on a case-by-case basis. However, the FDD makes it clear that you should anticipate facing competition from multiple sources, and the Development Agreement does not guarantee an exclusive territory.