On what basis do Checkersrallys or its affiliates contribute to advertising cooperatives?

According to Checkersrallys's 2025 Franchise Disclosure Document, when Checkersrallys or its affiliates own restaurants located in a designated local or regional area covered by an advertising cooperative, they contribute to the cooperative on the same basis as the general membership. This means that Checkersrallys's corporate-owned stores or those owned by its affiliates participate in the advertising co-op under the same financial terms as the franchisees in that area.

This arrangement ensures that there is equitable contribution towards regional advertising efforts. All members, including Checkersrallys and its affiliates, share the costs and benefits of the advertising cooperative proportionally. This can help to align the interests of the franchisor and franchisees in promoting the brand at the local and regional levels.

For a prospective franchisee, this means that Checkersrallys's corporate entities are invested in the success of the advertising initiatives alongside the franchisees. It also suggests that Checkersrallys is willing to participate in the financial obligations of the advertising cooperative on equal footing with its franchisees, fostering a sense of partnership and shared responsibility for marketing efforts. Franchisees should still carefully review the cooperative's bylaws to fully understand the contribution requirements and how funds are managed.