May advertising materials created for Checkers Restaurants also be used by Rally's Restaurants under the Checkersrallys franchise?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
Although the NPF is intended to maximize general recognition and patronage of the Marks for the benefit of all Restaurants, neither we nor NPF, Inc. can assure you that any particular Restaurant will benefit directly or pro-rata from the placement of advertising. The NPF may be used to pay for the cost of preparing and producing materials and programs we provide, including video, audio and written advertising and POP materials, and for the cost of employing advertising agencies and in house staff and supporting market research activities. Some of the same advertising materials created for or used by Checkers Restaurants may also be used by Rally's Restaurants. The NPF may furnish you with marketing, advertising and promotional materials (including POP materials) at cost, plus any related taxes and administrative, shipping, handling and storage charges.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–57)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, some advertising materials created for Checkers Restaurants may also be used by Rally's Restaurants. This is facilitated through the National Production Fund (NPF), which is used for creating and producing marketing and promotional materials and advertising campaigns. NPF Inc. directs all programs that the NPF finances, including the creative concepts, materials, and endorsements used.
The NPF may furnish franchisees with marketing, advertising, and promotional materials, including POP (Point of Purchase) materials, at cost, plus any related taxes, administrative, shipping, handling, and storage charges. The advertising materials and campaigns are developed by Checkersrallys' in-house advertising department.
While the NPF aims to maximize recognition of the brand for all restaurants' benefit, Checkersrallys does not guarantee that any particular restaurant will directly or proportionally benefit from specific advertising placements. The NPF may also be used to promote other restaurant concepts that Checkersrallys or its affiliates own or franchise.