According to Checkersrallys, what is the definition of 'MSA' as determined by the U.S. Census Bureau?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
"MSA" – A metropolitan statistical area, as determined by the U.S. Census Bureau.
Source: Item 22 — CONTRACTS (FDD pages 91–92)
What This Means (2025 FDD)
According to Checkersrallys' 2025 Franchise Disclosure Document, an MSA is defined as a metropolitan statistical area, as determined by the U.S. Census Bureau.
For a prospective franchisee, understanding the definition of an MSA is important because Checkersrallys may use this designation in various aspects of the franchise agreement, such as defining marketing areas or determining the location of other franchised restaurants. The U.S. Census Bureau defines and updates MSA designations periodically based on population and economic integration criteria.
Therefore, a Checkersrallys franchisee should stay informed about the current MSA designations relevant to their restaurant location to understand its implications for their business operations and market strategy. This information can be obtained directly from the U.S. Census Bureau's website or publications.