What is the 2025 Cooperative Contribution Rate for Checkersrallys franchisees located in Chicago?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
peratives.
The chart below summarizes the 2025 cooperative contribution rates by area, which are subject to change:
| Market | 2025 Cooperative Contribution Rate |
|---|---|
| Atlanta | 1.85% |
| Augusta | 1.85% |
| Baltimore | 1.85% |
| Bowling Green | 1.85% |
| California | 0.50% |
| Chicago | 0.00% |
| Cincinnati | 1.85% |
| Detroit | 1.85% |
| Evansville | 1.85% |
| Flint | 1.85% |
| Grand Rapids | 1.85% |
| Houston | 1.85% |
| Indianapolis | 1.85% |
| Jacksonville |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–57)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, the cooperative contribution rate for franchisees located in Chicago is 0.00%. This means that Checkersrallys franchisees operating in the Chicago market are not required to contribute a percentage of their net sales to the cooperative advertising fund.
Cooperative advertising funds are typically used to finance local or regional advertising and marketing efforts that benefit franchisees within a specific geographic area. The contribution rates can vary significantly depending on the market and the advertising strategies employed by the cooperative. While franchisees in some markets, such as Atlanta, Augusta, and Baltimore, contribute 1.85% of net sales, Chicago franchisees have no such obligation.
This lack of contribution could be advantageous for a Checkersrallys franchisee in Chicago, as it reduces their overall operating costs and provides more flexibility in allocating marketing funds. However, it's important to note that the absence of cooperative contributions may also mean less support from regional advertising campaigns, potentially requiring the franchisee to invest more in local marketing initiatives to maintain brand visibility and attract customers. Franchisees should inquire with Checkersrallys about the reasons for the 0.00% rate and the potential impact on advertising support in the Chicago market.