What is the 2025 Cooperative Contribution Rate for Checkersrallys franchisees located in Atlanta?
Checkersrallys Franchise · 2025 FDDAnswer from 2025 FDD Document
| Market | 2025 Cooperative Contribution Rate |
|---|---|
| Atlanta | 1.85% |
| Augusta | 1.85% |
| Baltimore | 1.85% |
| Bowling Green | 1.85% |
| California | 0.50% |
| Chicago | 0.00% |
| Cincinnati | 1.85% |
| Detroit | 1.85% |
| Evansville | 1.85% |
| Flint | 1.85% |
| Grand Rapids | 1.85% |
| Houston | 1.85% |
| Indianapolis | 1.85% |
| Jacksonville | 1.85% |
| Lexington | 1.85% |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–57)
What This Means (2025 FDD)
According to Checkersrallys's 2025 Franchise Disclosure Document, the cooperative contribution rate for franchisees located in Atlanta is 1.85%. This means that franchisees in the Atlanta market are required to contribute 1.85% of their net sales to the advertising cooperative. These cooperatives are independently administered with assistance from Checkersrallys and an outside accounting firm.
The purpose of these contributions is to fund advertising and marketing efforts within the Atlanta market, with the goal of increasing brand awareness and driving sales for all franchisees in the area. However, the FDD also notes that these rates are subject to change at any time based on the cooperative's by-laws or a vote by its members or executives.
It's important to note that while the standard contribution rate for Atlanta is 1.85%, some franchisees may contribute at a different rate if permitted by the cooperative. For example, restaurants operating within Walmart stores may pay a lower contribution level. Prospective franchisees should review the co-op by-laws carefully and stay informed of any changes to contribution rates, as these can impact their overall operating costs and marketing strategies.
The advertising cooperatives have the power to decide on advertising content and media, which may include TV, radio, online video, and social media. Checkersrallys also states that contributions to local and regional advertising cooperatives are credited toward the 4.5% advertising expenditures required by the Franchise Agreement.