Under the Checkers Franchise Agreement, what are the possible names for the franchised restaurant?
Checkers Franchise · 2025 FDDAnswer from 2025 FDD Document
| WHEREAS, Franchisor | and Franchisee are Parties to that certain Franchise Agreement | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| dated the "Franchise Agreement") pursuant to which Franchisee | |||||||||
| will | operate | a | franchised (the "Franchised | "Checkers" | or | "Rally's" | restaurant Restaurant"); | located | at |
Source: Item 22 — CONTRACTS (FDD pages 91–92)
What This Means (2025 FDD)
According to the 2025 Checkers Franchise Disclosure Document, the franchised restaurant can be named "Checkers" or "Rally's".
This means that as a franchisee, you will operate your restaurant under one of these two established brand names. The specific brand you operate under will likely be determined by Checkers based on market conditions, existing brand presence in your territory, and other strategic factors. You, as the franchisee, may have limited or no say in whether your location is branded as Checkers versus Rally's.
It is important to note that Checkers retains all rights and discretion with respect to the Marks, the System, the sale of products and services similar or dissimilar to those offered by "Checkers" and "Rally's"-branded restaurants, and the operation or franchising of "Checkers" and "Rally's"-branded restaurants anywhere located or to be located, and may engage in any business activities whatsoever, whenever and wherever they desire during the Term.