Under which brand names does Checkers Drive-In Restaurants, Inc. conduct business?
Checkers Franchise · 2025 FDDAnswer from 2025 FDD Document
In September 1991, CDI was incorporated as a Delaware corporation. We conduct business under our corporate name and the names Checkers and Rally's. We have owned, operated and franchised Checkers restaurants since 1991 and Rally's restaurants since our merger with Rally's in August 1999.
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 91)
What This Means (2025 FDD)
According to Checkers' 2025 Franchise Disclosure Document, Checkers Drive-In Restaurants, Inc. conducts business under its corporate name and the brand names Checkers and Rally's. The company has been operating and franchising Checkers restaurants since 1991 and Rally's restaurants since its merger with Rally's in August 1999.
Checkers and Rally's are presented as similar operating brands within the quick-service restaurant sector. The FDD indicates that Checkers has a national presence under both the Checkers and Rally's brands, with a concentration in the Southeast, Mid-Atlantic, and Midwest regions, as well as a presence in the western United States, including California, Nevada, and Arizona.
Prospective franchisees should note that while the brands are presented as similar, there may be differences in consumer recognition, market penetration, and operational requirements between the Checkers and Rally's brands in different geographic areas. It would be prudent for potential franchisees to investigate these factors in their target markets to understand which brand might offer a better opportunity.