What social media policies must Checkers franchisees and their employees adhere to?
Checkers Franchise · 2025 FDDAnswer from 2025 FDD Document
- 9.08 Social Media Sites.
We may maintain one or more social media sites (e.g., Twitter, Facebook, or such other social media sites).
You may not establish or maintain any social media sites utilizing any user names, or otherwise associating with the Marks, without our advance written consent.
We may designate at any time and from time to time regional or territory-specific user names/handles to be maintained by you.
You must adhere to the social media policies that we establish at any time and from time to time and you will require all of your owners and employees to do so as well.
Source: Item 22 — CONTRACTS (FDD pages 91–92)
What This Means (2025 FDD)
According to Checkers' 2025 Franchise Disclosure Document, franchisees must adhere to the social media policies established by Checkers, and they must ensure that all owners and employees do the same. Checkers retains the right to maintain its own social media sites. Franchisees cannot establish or maintain any social media sites using Checkers' trademarks without prior written consent from Checkers. Checkers can also designate regional or territory-specific usernames/handles for franchisees to maintain.
This means that as a Checkers franchisee, you have limited autonomy over your restaurant's social media presence. You must get approval before creating any social media accounts for your location. Checkers maintains control over the brand's image and messaging on social media.
It is important for prospective franchisees to understand these social media policies, as failure to comply could result in a breach of the franchise agreement. Franchisees should ask Checkers for a detailed copy of their social media policy to fully understand their obligations.