Which sections of the Checkers Franchise Agreement outline the franchisee's obligations related to advertising?

According to Checkers's 2025 Franchise Disclosure Document, a franchisee's obligations regarding advertising are detailed in Sections 3.06 and 10 of the Franchise Agreement. Item 9 of the FDD provides a table that summarizes the franchisee's principal obligations under the Franchise Agreement, which helps prospective franchisees find more detailed information about their obligations in the agreement and other items of the FDD. The table specifically points to these sections for advertising-related responsibilities. The disclosure document items related to advertising obligations are Items 6, 7, 8, and 11.

This means that as a Checkers franchisee, you should carefully review Sections 3.06 and 10 of the Franchise Agreement to fully understand your responsibilities related to advertising. These sections likely cover aspects such as the types of advertising you are required to participate in, the approval process for advertising materials, and any restrictions on your advertising activities. Additionally, Items 6, 7, 8, and 11 of the FDD will provide further details and context regarding these obligations.

Understanding these obligations is crucial because advertising plays a significant role in attracting and retaining customers. Non-compliance with the franchisor's advertising standards could lead to penalties or impact the overall brand image. Therefore, prospective franchisees should pay close attention to these sections and seek clarification from Checkers on any unclear points before signing the Franchise Agreement. It is also important to understand how these obligations may affect the franchisee's costs and profitability.