For Checkers restaurants, what is the procedure for advertising and promotional materials that are not prepared or previously approved by Checkers?
Checkers Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit to us for our prior approval, samples of all advertising and promotional materials not prepared or previously approved by us and that vary from our
standard advertising and promotional materials. You may not use any advertising or promotional materials that we have disapproved.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 39–44)
What This Means (2025 FDD)
According to Checkers' 2025 Franchise Disclosure Document, if a franchisee wants to use advertising and promotional materials that Checkers has not already prepared or approved, the franchisee must submit samples of these materials to Checkers for prior approval. The franchisee is prohibited from using any advertising or promotional materials that Checkers has disapproved.
This requirement ensures that all advertising and promotional efforts align with Checkers' brand standards and marketing strategies. By maintaining control over advertising content, Checkers aims to present a consistent brand image across all franchise locations. This protects the brand's reputation and ensures customers receive a unified message.
For a prospective Checkers franchisee, this means that any local marketing initiatives or customized promotions must first be vetted and approved by the franchisor. While this may limit a franchisee's creative freedom, it also provides access to Checkers' marketing expertise and resources. Franchisees should factor in the time required for approval when planning their marketing campaigns and be prepared to modify their materials based on Checkers' feedback.