When is the initial advertising deposit due for a Site Built Checkers Restaurant, and to whom is the payment made?
Checkers Franchise · 2025 FDDAnswer from 2025 FDD Document
ased operations.
1. MODULAR DESIGN DRIVE-THRU RESTAURANT
| Type of expenditure | Amount | Method of payment | When Due | To whom payment is to be made |
|---|---|---|---|---|
| Initial Franchise Fee (See Note 1) | $20,000 - $30,000 | Lump sum | At time of sign |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 30–39)
What This Means (2025 FDD)
According to Checkers' 2025 Franchise Disclosure Document, the initial advertising deposit for a Site Built Checkers restaurant is $15,000. This deposit is due when construction begins at the premises and is payable to the National Production Fund.
This initial advertising deposit is a one-time, lump-sum payment that franchisees must make. It is specifically earmarked for national advertising efforts to promote the Checkers brand. Franchisees should factor this $15,000 payment into their initial investment costs and be prepared to make the payment when they start building their restaurant.
It's important to note that this advertising deposit is separate from any ongoing advertising fees that franchisees may be required to pay as a percentage of their gross sales. The FDD will provide further details on these ongoing fees in other sections. Franchisees should carefully review the entire FDD to understand all of their financial obligations to Checkers, both upfront and ongoing, and how those funds will be used to support the brand and drive business to their location.