Does Checkers guarantee that any particular restaurant will benefit directly from the placement of advertising funded by the National Production Fund (NPF)?
Checkers Franchise · 2025 FDDAnswer from 2025 FDD Document
Although the NPF is intended to maximize general recognition and patronage of the Marks for the benefit of all Restaurants, we cannot assure you that any particular Restaurant will benefit directly or pro-rata from the placement of advertising.
Source: Item 22 — CONTRACTS (FDD pages 91–92)
What This Means (2025 FDD)
According to Checkers' 2025 Franchise Disclosure Document, Checkers cannot guarantee that any specific restaurant will directly benefit from advertising funded by the National Production Fund (NPF). While the NPF aims to increase recognition and customer traffic for all restaurants, Checkers does not assure that any particular location will benefit directly or proportionally from advertising placement.
The NPF is used to cover the costs of creating advertising materials and campaigns, including video, audio, written content, and point-of-purchase (POP) materials. It also covers the expenses of hiring advertising agencies, in-house staff, and supporting market research activities. Checkers may provide franchisees with marketing, advertising, and promotional materials at cost, plus any related administrative, shipping, handling, and storage charges, which can vary based on the restaurant and its merchandising capacity.
This means that while franchisees are required to contribute to the NPF, there is no guarantee that their specific restaurant will see a direct return on that investment. The allocation of advertising resources is managed at Checkers' discretion, and franchisees have no control over where and how the funds are spent. Prospective franchisees should consider this when evaluating the potential benefits of the NPF and factor in the possibility that their contributions may not directly translate into increased business at their specific location.