According to Checkers' 2025 Franchise Disclosure Document, franchisees are required to participate in Checkers' gift card and customer loyalty programs. Specifically, franchisees must issue and honor gift certificates, coupons, and gift, loyalty, and affinity cards for restaurants. They also must participate in and comply with the requirements of Checkers' gift card and other customer loyalty, affinity, and similar programs.

This requirement ensures brand consistency and customer engagement across all Checkers locations. By mandating participation, Checkers aims to create a unified customer experience, which can enhance brand loyalty and drive sales. This is a common practice in franchising, where franchisors often implement system-wide programs to maintain standards and leverage collective marketing efforts.

For a prospective franchisee, this means they must integrate these programs into their restaurant's operations. This includes training staff to handle gift cards and loyalty programs, as well as adhering to any specific guidelines or procedures set by Checkers. While participation is mandatory, it also provides franchisees with access to established marketing tools and customer engagement strategies, potentially boosting their restaurant's performance.