Who directs the programs that the Checkers NPF finances?
Checkers Franchise · 2025 FDDAnswer from 2025 FDD Document
Currently, NPF, Inc. directs all programs that the NPF finances, including the creative concepts, materials, and endorsements used and their geographic, market, and media placement and allocation. The NPF may pay for preparing and producing video, audio, and written materials and electronic media; developing, implementing, and maintaining an electronic commerce website and/or related strategies; administering regional and multi-regional marketing and advertising programs, including, purchasing trade journal, direct mail, and other media advertising and using advertising, promotion, and marketing agencies and other advisors to provide assistance; and supporting public relations, market research, and other advertising, promotion, and marketing activities.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–57)
What This Means (2025 FDD)
According to Checkers's 2025 Franchise Disclosure Document, NPF, Inc. directs all programs that the National Production Fund (NPF) finances. This includes the creative concepts, materials, endorsements, and their placement across geographic areas, markets, and media channels.
NPF, Inc. is responsible for various activities such as preparing and producing video, audio, written, and electronic media materials. They also handle the development, implementation, and maintenance of e-commerce websites and related strategies. Additionally, NPF, Inc. manages regional and multi-regional marketing and advertising programs, including purchasing media advertising and using advertising agencies and other advisors. They also support public relations, market research, and other advertising, promotion, and marketing activities.
While the NPF aims to maximize recognition and patronage of the Checkers marks for all restaurants, neither Checkers nor NPF, Inc. guarantees that any specific restaurant will directly benefit from advertising placement. The NPF can cover the costs of materials and programs provided by Checkers, including advertising materials and POP materials, as well as the expenses for advertising agencies, in-house staff, and market research. It's important to note that some advertising materials may be used by both Checkers and Rally's Restaurants.