May advertising materials created for Checkers restaurants also be used by Rally's restaurants?
Checkers Franchise · 2025 FDDAnswer from 2025 FDD Document
Although the NPF is intended to maximize general recognition and patronage of the Marks for the benefit of all Restaurants, neither we nor NPF, Inc. can assure you that any particular Restaurant will benefit directly or pro-rata from the placement of advertising. The NPF may be used to pay for the cost of preparing and producing materials and programs we provide, including video, audio and written advertising and POP materials, and for the cost of employing advertising agencies and in house staff and supporting market research activities. Some of the same advertising materials created for or used by Checkers Restaurants may also be used by Rally's Restaurants. The NPF may furnish you with marketing, advertising and promotional materials (including POP materials) at cost, plus any related taxes and administrative, shipping, handling and storage charges.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–57)
What This Means (2025 FDD)
According to Checkers' 2025 Franchise Disclosure Document, some advertising materials created for Checkers restaurants may also be used by Rally's restaurants. This is because Checkers has established a National Production Fund (NPF) to create and produce marketing materials and advertising campaigns.
The NPF is intended to maximize recognition and patronage of the trademarks for all restaurants. However, Checkers does not guarantee that any particular restaurant will benefit directly or pro-rata from the placement of advertising. The NPF may cover the costs of preparing and producing materials and programs, including video, audio, written advertising, and point-of-purchase (POP) materials. It also covers the cost of employing advertising agencies, in-house staff, and supporting market research activities.
This means that Checkers franchisees may see some overlap in advertising materials between the Checkers and Rally's brands. While the NPF aims to benefit all restaurants, franchisees should be aware that there's no guarantee of direct or proportional benefit from specific advertising placements. Franchisees may also be furnished with marketing, advertising, and promotional materials at cost, plus related taxes, administrative, shipping, handling, and storage charges.