What is the trend in the number of Chatime outlets in Guam from 2022 to 2024?
Chatime Franchise · 2025 FDDAnswer from 2025 FDD Document
2 | 0 | | | 2023 | 0 | | | 2024 | 2 | | All States | 2022 | 0 | | | 2023 | 0 | | | 2024 | 2 | | State | Yea r | Outlets at Start or the Year | Outlets Opened | Termina- tions | Non- Renewals | Reacquired by Franchisor | Ceased Operation s – Other Reasons | Outlet s at End of the Year | |---|---|---|---|---|---|---|---|---| | AL | 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | | | 2023 | 0 | 0
Source: Item 20 — Outlets and Franchisee Information (FDD pages 53–58)
What This Means (2025 FDD)
According to Chatime's 2025 Franchise Disclosure Document, the number of Chatime outlets in Guam has seen some changes between 2022 and 2024. In 2022, there were 5 outlets at the start of the year, but due to one outlet ceasing operations for other reasons, the year ended with 4 outlets. The number of outlets remained constant at 4 for both 2023 and 2024, with no openings, terminations, non-renewals, or re acquisitions by the franchisor during these years.
Specifically, in 2024, Chatime Franchise LLC took over the USA territory rights, including four existing operating outlets in Guam, under new agreements. These outlets were previously operating under agreements with Lakaffa International Ltd, an affiliate of Chatime. This transition did not affect the total number of outlets in Guam, which remained stable at four.
For a prospective franchisee, this information indicates a stable market presence for Chatime in Guam over the 2023-2024 period. The initial decrease in 2022, followed by a period of stability, could suggest a maturing market or a strategic decision by Chatime to maintain a consistent footprint in the region. It is important to note that while the number of outlets remained constant, the operational control shifted from an affiliate to Chatime Franchise LLC in 2024, which could have implications for franchisee support and brand management.
Prospective franchisees should further investigate the reasons behind the outlet closure in 2022 and the transition of operational control in 2024 to fully understand the market dynamics and the franchisor's strategy in Guam. Understanding these factors will be crucial in assessing the potential risks and opportunities associated with opening a Chatime franchise in this specific market.