Can Chatime require franchisees to participate in a gift card and loyalty program?

According to Chatime's 2025 Franchise Disclosure Document, Chatime may require franchisees to participate in a gift card and loyalty program. This means that as a franchisee, you may be obligated to implement and adhere to Chatime's policies and procedures regarding gift cards and loyalty programs.

This requirement is part of Chatime's broader control over the products and services offered at your store. Chatime retains the right to modify the approved products and requires franchisees to use only approved products, materials, and methods. This ensures brand consistency across all franchise locations.

For a prospective franchisee, this means that you need to factor in the costs and operational requirements of participating in these programs. It is important to understand the specific details of the gift card and loyalty programs, including any associated fees, technological requirements, and marketing efforts. Franchisees should inquire about the specifics of these programs during their due diligence to fully understand the obligations and potential benefits.