What page number in the Chatime Franchise Agreement discusses Marketing for a Chatime franchise?
Chatime Franchise · 2025 FDDAnswer from 2025 FDD Document
| Subject | Pages |
|---|---|
| 01 | 15 |
| Introduction | |
| 02 | 213 |
| Shaking Tea Up | |
| 03 | 24 |
| Customer Satisfaction | |
| 04 | 78 |
| Store Management | |
| 05 | 104 |
| People Management | |
| 06 | 17 |
| Sanitation and Safety | |
| 07 | 8 |
| Cash Management | |
| 08 | 57 |
| Management Tools | |
| 09 | 7 |
| Delivery System | |
| 10 | 18 |
| Chatime Operation Review | |
| 11 | 26 |
| Tea Knowledge Module | |
| 12 | 20 |
| Total Dissolved Solids (TDS) | |
| Total Pages | 397 |
1. DEFINITIONS
The following definitions apply in this document (this "Agreement"):
Business Name means Chatime any other name or logo associated with operation of the Chatime Store Business as the Franchisor shall notify the Franchisee of in accordance with the terms of the Franchise Documents from time to time.
Business System means the: (a) distinctive image (including characteristics, features presentation and image of a member of the network as portrayed in advertising, marketing and promotions), visual appearance, reputation and presentation of the Franchisor and franchisees in the market; (b) Franchisor name, the Intellectual Property, and the brand names, logos and slogans associated with the Franchisor; (c) goodwill and the business reputation established in the Intellectual Property; (d) business procedures and systems developed by the Franchisor for the operation of the Franchised Business and concerning a consistent high quality approach to customer service, uniform operating techniques and business management generally, including the methods and quality systems included in the Manual; and (e) any other innovations, products or services that the Franchisor may introduce to the Franchisor's franchisees from time to time.
Chatime Store Business means a business operated, including by a franchisee of the Franchisor, using the Business System, Corporate Image, Marks and other Intellectual Property (or any of them).
Chatime Group means the Franchisor and each of its parents, subsidiaries, and affiliates and each of their respective directors, officers, employees, agents and contractors.
Confidential Information means any confidential, commercially sensitive or valuable information belonging to the Franchisor or its affiliates concerning the Franchisor or the Business System and includes, but is not limited to: (a) the provisions of the Franchise Agreement and any subject matter dealt with or contemplated therein; (b) all information concerning the Franchisor's business, the Business System, as it is now and in the future; (c) the Intellectual Property; (d) the methodology, affairs and procedures that the Franchisor specifies in the Business System that the Franchisee must use in the Franchised Business;
Source: Item 23 — Receipts (FDD pages 58–262)
What This Means (2025 FDD)
Based on the 2025 Chatime Franchise Disclosure Document excerpts, the specific page number within the Chatime Franchise Agreement that discusses marketing is not provided. However, the term "marketing" is mentioned in the definitions section of the document. Specifically, the definition of "Business System" includes the distinctive image of the network as portrayed in advertising, marketing, and promotions. Additionally, the definition of "Confidential Information" includes information concerning the franchisor's price lists, customer lists and client information, marketing and promotional procedures and activities, surveys, techniques, data, research and development, marketing plans, business plans and information.
Because the FDD excerpts do not specify the exact page number in the Franchise Agreement where marketing is discussed, it is important for a prospective franchisee to carefully review the entire Franchise Agreement and related exhibits. This review should focus on sections that discuss the franchisee's obligations and the franchisor's rights with respect to advertising, promotions, and marketing activities. Understanding these obligations is crucial for budgeting and planning marketing efforts.
To gain a comprehensive understanding, a potential Chatime franchisee should ask the franchisor for clarification on the following: the specific sections of the Franchise Agreement that detail marketing responsibilities, any restrictions on marketing activities, the process for obtaining approval for marketing materials, and the extent of support provided by Chatime for local and national marketing campaigns. This information will help the franchisee understand their role in promoting the Chatime brand and attracting customers to their specific location.