What names are included in the 'Network Name' definition for Chatime?
Chatime Franchise · 2025 FDDAnswer from 2025 FDD Document
- (40) Network Name means the name "Chatime" and "日出茶太" or such variation to "Chatime" and "日出茶太" or such additional or replacement name as Franchisor may from time to time use as the name under which Outlets are operated.
Source: Item 23 — Receipts (FDD pages 58–262)
What This Means (2025 FDD)
According to Chatime's 2025 Franchise Disclosure Document, the 'Network Name' includes "Chatime" and "日出茶太." The definition also encompasses any variations, additions, or replacements that Chatime may use to operate its outlets.
For a prospective franchisee, this means that the primary brand names are "Chatime" and "日出茶太," but Chatime retains the right to modify or add names under which the outlets operate. This flexibility allows Chatime to adapt its branding as needed, which could be beneficial in response to market changes or for specific regional strategies.
However, it also introduces a degree of uncertainty for the franchisee. While the core brand is established, Chatime could introduce new names that franchisees would be required to use. Franchisees should stay informed about any potential branding changes and understand how these changes might affect their business operations and marketing strategies. It would be prudent for a prospective franchisee to discuss with Chatime the conditions under which the brand name might change and how such changes would be communicated and supported.