What names are included in the 'Network Name' for Chatime?
Chatime Franchise · 2025 FDDAnswer from 2025 FDD Document
- (43) Network Name means the name "Chatime" and "日出茶太" or such variation to "Chatime" and "日出茶太" or such additional or replacement name or logos as Franchisor may from time to time use as the name under which Outlets are operated.
Source: Item 23 — Receipts (FDD pages 58–262)
What This Means (2025 FDD)
According to Chatime's 2025 Franchise Disclosure Document, the Network Name includes "Chatime" and "日出茶太". The Network Name may also include variations of these names, additional names, or replacement names. Chatime may use these names to operate its outlets.
For a prospective franchisee, this definition clarifies the scope of names and branding under which they will operate. It provides Chatime with the flexibility to modify or add to the brand's name, which could impact marketing and brand recognition efforts for franchisees. Franchisees should stay informed of any changes to the Network Name and understand how these changes might affect their business.
The definition of Network Name is important for franchisees as it defines the scope of the brand's identity. This definition allows Chatime to adapt its branding over time, but franchisees should ensure that any changes are well-communicated and supported to maintain brand consistency and customer recognition.