What is included in the 'Marks' that Chatime authorizes the franchisee to use?
Chatime Franchise · 2025 FDDAnswer from 2025 FDD Document
Marks means the Name, trademarks, service marks, and such other registered or unregistered trade names, trademarks, logos, symbols, internet domain names, web site identifiers, colour schemes, layout and design or items used to identify or promote the Franchised Business by the Franchisor as designated from time to time.
Name means the name "Chatime" and"日出茶太" and includes such other names or Marks that the Franchisor may substitute, amend or vary from time to time.
Source: Item 23 — Receipts (FDD pages 58–262)
What This Means (2025 FDD)
According to Chatime's 2025 Franchise Disclosure Document, the "Marks" that franchisees are authorized to use encompass a wide range of identifiers and promotional materials. These include the brand's Name, which is "Chatime" and "日出茶太", along with any other names or marks that Chatime may introduce or modify over time.
Specifically, the Marks include registered and unregistered trademarks, service marks, trade names, logos, symbols, internet domain names, and website identifiers. Additionally, the authorized Marks cover the color schemes, layout, and design elements used to identify or promote the franchised business. These elements are designated by Chatime and may evolve as the brand updates its image and marketing strategies.
In essence, the definition of "Marks" provides Chatime with the flexibility to manage and update its brand identity. This ensures that franchisees use the most current and effective branding to represent the Chatime business. Franchisees should stay informed of any changes to the authorized Marks to maintain brand consistency and adhere to Chatime's standards.