What must a Chatime franchisee do if they become aware of any person using the Marks on their website?

According to Chatime's 2025 Franchise Disclosure Document, if a franchisee becomes aware of any person using or referring to the Marks on their website, they must immediately notify Chatime. The Marks, as defined in the FDD, include the name "Chatime," associated trademarks, service marks, registered or unregistered trade names, logos, symbols, internet domain names, website identifiers, color schemes, layout, and design used to identify or promote the franchised business.

This requirement ensures that Chatime can protect its brand and intellectual property from unauthorized use online. By promptly reporting any unauthorized use of the Marks, franchisees play a crucial role in helping Chatime maintain the integrity and exclusivity of its brand identity. This also prevents potential customer confusion and protects the goodwill associated with the Chatime brand.

For a prospective Chatime franchisee, this means being vigilant about monitoring the internet for any unauthorized use of Chatime's brand elements. It also highlights the importance of understanding what constitutes the 'Marks' as defined in the franchise agreement. Failing to report such violations could potentially put the franchisee in breach of their agreement with Chatime.