Does the definition of 'Marks' for Chatime include service marks?
Chatime Franchise · 2025 FDDAnswer from 2025 FDD Document
Marks means the Name, trademarks, service marks, and such other registered or unregistered trade names, trademarks, logos, symbols, internet domain names, web site identifiers, colour schemes, layout and design or items used to identify or promote the Franchised Business by the Franchisor as designated from time to time.
Source: Item 23 — Receipts (FDD pages 58–262)
What This Means (2025 FDD)
According to Chatime's 2025 Franchise Disclosure Document, the definition of "Marks" does include service marks. The FDD specifies that "Marks" encompasses a range of identifiers used to promote the Chatime business.
Specifically, the definition includes not only trademarks but also service marks, trade names (whether registered or unregistered), logos, symbols, internet domain names, website identifiers, color schemes, and the overall layout and design used to promote the franchised business. This broad definition ensures that all aspects of Chatime's branding and promotional identity are protected under the franchise agreement.
For a prospective franchisee, this means that they are licensed to use all of these elements as part of their Chatime franchise. It also means they are obligated to adhere to Chatime's standards for these marks and are prohibited from using any marks that are not approved by the franchisor. This protects the brand's consistency and reputation across all franchise locations.