What was the total amount of advertising expenses for Central Bark Doggy Day Care in 2022?
Central_Bark_Doggy_Day_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
In addition to the monthly royalty and service fee, each franchise is required to make a brand fund contribution equal to the greater of 2% of monthly gross sales, per terms of the franchise agreement, or a $500 monthly minimum fee. Such funds received are treated as a liability until disbursed. The fund is used to benefit all Central Bark facilities through advertising and promotional activities. The funds are maintained in a separate account and accounted for separately from the Company's general operating fund.
The following is a summary of the franchise activity for franchises for the years ended December 31, 2024 and 2023, and for the period February 16, 2022 (inception) through December 31, 2022:
Source: Item 1 — Franchisee shall have paid all Royalty Fees, advertising fund contributions, LAC contributions, amounts owed for purchases by Franchisee from Franchisor, or Franchisor's affiliates, and all other amounts owed to Franchisor, Franchisor's affiliates, and third-party creditors, and shall have submitted to Franchisor all required reports and statements; (FDD pages 106–233)
What This Means (2025 FDD)
The 2025 Franchise Disclosure Document for Central Bark Doggy Day Care does not explicitly state the total amount of advertising expenses for the year 2022. However, it does provide some information regarding advertising and brand fund contributions.
According to the FDD, each Central Bark Doggy Day Care franchise is required to make a brand fund contribution, which is the greater of 2% of monthly gross sales or a $500 monthly minimum fee. These funds are used to benefit all Central Bark facilities through advertising and promotional activities. The funds are maintained in a separate account and are accounted for separately from the company's general operating fund.
While the FDD mentions the existence of a brand fund and how it's used for advertising, it does not disclose the total advertising expenses incurred during the period of February 16, 2022, (inception) through December 31, 2022. A prospective franchisee should inquire directly with Central Bark Doggy Day Care's management to obtain specific details regarding the total advertising expenses for 2022 to better understand how advertising funds are allocated and managed.