What happens if the Proprietary Marks for Cd One Price Cleaners can no longer be used?
Cd_One_Price_Cleaners Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow our rules when you use the Proprietary Marks. We may periodically add or substitute different marks if the Proprietary Marks no longer can be used, or if we determine that addition or substitution of different marks will benefit us. The Franchise Agreement governs your use of the additional or substituted marks. You must implement promptly any additions and substitutions at your expense.
Source: Item 13 — Trademarks (FDD pages 52–54)
What This Means (2025 FDD)
According to Cd One Price Cleaners's 2025 Franchise Disclosure Document, if the Proprietary Marks can no longer be used, Cd One Price Cleaners may add or substitute different marks. The Franchise Agreement will govern the franchisee's use of these additional or substituted marks. The franchisee is responsible for promptly implementing any additions and substitutions at their own expense. This could involve updating signage, marketing materials, and other branded items to reflect the new marks.
This provision is important for prospective franchisees to consider, as it highlights the potential for unexpected expenses related to rebranding. While the franchisor bears the responsibility of maintaining its trademarks, franchisees must be prepared to adapt to changes and bear the costs associated with them. It is a fairly standard practice in franchising that the franchisee bears the cost of implementing changes to trademarks, as the franchisee directly benefits from the use of the marks in their business operations.
Cd One Price Cleaners does not have any agreements limiting their right to use or license the Proprietary Marks. The trademarks are registered with the United States Patent and Trademark Office (PTO), and Cd One Price Cleaners accepted an assignment of the Proprietary Marks effective January 2012 and now owns the Proprietary Marks. The principal Proprietary Marks are the CD Design logo, CD, CD ONE PRICE CLEANERS, and CD ONE.