What is the 'System' that Casiola licenses to franchisees?

We license a system (the "System") for the operation of a Casiola business (each, a "Franchised Business" or "Casiola Business") that provides property management services for short-term rental properties and related products and services (the "Approved Services and Products"). The System includes Approved Services and Products that we currently designate and that we may modify, add to or discontinue from time to time, and our specifications, methods and procedures for the preparation, service, marketing and sale of Approved Services and Products by the Franchised Business. The System also features and requires, as designated by us, your exclusive use of designated booking platforms, online travel agencies, damage waiver fee agreements, insurance products, customer support, invoicing, management systems, and materials that we designate (the "System Supplies"). The System is identified by the Casiola trademark, registered logo, and such other trademarks, logos, and trade-dress that we may designate, modify or adopt from time to time and as same may or may not be registered with the United States Patent and Trademark Office (collectively, the "Licensed Marks"). You must develop and operate your Casiola Business in conformity with the specifications, procedures, criteria, and requirements that we designate in our confidential operations manual and other proprietary manuals that we designate and as we may supplement and modify from time to time (collectively, the "Manuals"). If permitted by law, you may administratively operate your Casiola Business from a home based administrative office. Your home office or, if you elect to operate from a business office, must be located within the operating market of your Casiola Business or within close proximity to the operating market (not more than a 40 minute drive) of your Casiola Business.

Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–10)