Is Casiola required to conduct any advertising on behalf of franchisees in their Operating Market?

According to Casiola's 2024 Franchise Disclosure Document, Casiola is not required to conduct any advertising or spend any amount on advertising on behalf of franchisees in their operating market. However, Casiola may control and administer a brand development fund, which may be used for advertising and public relations efforts at the national, regional, or other levels. The Brand Development Fund will not be used to directly promote your Casiola Business or the marketing area in which your Casiola Business will be located.

Casiola requires franchisees to engage in local marketing efforts and commit a specific minimum amount of funds to these activities. Casiola will provide access to approved marketing campaigns, media, and messaging, including source designs, copy, and design specifications. However, the franchisee will bear the direct costs associated with customizing, duplicating, printing, distributing, and placing these marketing campaigns with media sources.

All advertising and marketing materials used by franchisees must be pre-approved by Casiola and conform to their standards. Franchisees are not authorized to engage in any marketing unless it is preapproved by Casiola. Casiola also controls all digital media and marketing, designating information about the franchisee's Casiola Business on the www.casiola.com website or other designated websites.