Does Casiola require franchisees to get approval for all advertising and marketing materials?
Casiola Franchise · 2024 FDDAnswer from 2024 FDD Document
- Generally All advertising, marketing, marketing materials and all marketing mediums used by you in the marketing and promotion of the Franchised Business must be pre-approved by us in writing and conform to our standards and specifications. You may only use those advertising and marketing materials and mediums that we designate and approve in writing. In our discretion we may make available to you approved marketing templates comprised of pre-approved ads, ad copy and digital media that you may utilize at your own expense. If you wish to utilize marketing materials and/or marketing mediums that are not currently approved by us in writing, you may submit a written request requesting permission and we will approve or disapprove of your request within 15 days of your submission of the written request and sample marketing materials. We are not required to conduct any advertising or spend any amount on your behalf on advertising in your Operating Market. (Franchise Agreement, Article 9);
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- Franchisee Directed Local Marketing You are not authorized to engage in any marketing unless it is preapproved by us, in our discretion. (Franchise Agreement, Article 9.B.). You are required to engage in local marketing and you are required to commit specific minimum amount of funds to your local marketing efforts. We will make available to you and provide you with access, in the form of a source document, to our approved marketing campaigns, media, and messaging that may be used by you. In those instances where we provide you with access to our marketing campaigns, we provide you with the source designs, copy, and design specifications. However, you will incur the direct costs associated with customizing, duplicating and using such marketing campaigns and having them printed, distributed and placed with media sources. (Franchise Agreement, Article 9);
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- Digital Media and Website All digital media and marketing must be approved by us. We will designate for your Operating Market information about your Casiola Business on the www.casiola.com website or such other websites as we may designate for the System. (Franchise Agreement, Article 9.F.);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 25–30)
What This Means (2024 FDD)
According to Casiola's 2024 Franchise Disclosure Document, franchisees must obtain written pre-approval from Casiola for all advertising, marketing materials, and marketing mediums used to promote their franchised business. Franchisees are restricted to using only advertising and marketing materials that Casiola designates and approves in writing. Casiola may provide approved marketing templates, including pre-approved ads, ad copy, and digital media, for franchisees to use at their own expense.
If a franchisee wishes to use marketing materials or mediums not already approved, they can submit a written request for permission. Casiola will then approve or disapprove the request within 15 days of submission, including sample marketing materials. Casiola is not obligated to conduct any advertising or spend any amount on advertising in the franchisee's operating market.
Franchisees are not allowed to engage in any marketing without Casiola's prior approval. However, franchisees are required to participate in local marketing efforts and allocate a specific minimum amount of funds to these activities. Casiola will provide access to approved marketing campaigns, media, and messaging, including source designs, copy, and design specifications. Franchisees will bear the costs of customizing, duplicating, and using these marketing campaigns, as well as the expenses for printing, distributing, and placing them with media sources. All digital media and marketing must also be approved by Casiola. Casiola will designate information about the franchisee's Casiola Business on the www.casiola.com website or other designated websites.