Does Casiola provide franchisees with source designs and copy for marketing campaigns?

According to Casiola's 2024 Franchise Disclosure Document, Casiola will make available and provide access to approved marketing campaigns, media, and messaging in the form of a source document. These marketing campaigns may be used by the franchisee. When Casiola provides access to its marketing campaigns, it will provide source designs, copy, and design specifications. However, the franchisee will incur the direct costs associated with customizing, duplicating, and using such marketing campaigns and having them printed, distributed, and placed with media sources.

All advertising, marketing materials, and mediums used by the franchisee must be pre-approved by Casiola in writing and conform to their standards and specifications. Franchisees may only use advertising and marketing materials and mediums that Casiola designates and approves in writing. Casiola may make available approved marketing templates comprised of pre-approved ads, ad copy, and digital media that franchisees may utilize at their own expense.

Franchisees are not authorized to engage in any marketing unless it is preapproved by Casiola, in their discretion. Franchisees are required to engage in local marketing and commit a specific minimum amount of funds to their local marketing efforts. Casiola will also designate information about the franchisee's Casiola business on the www.casiola.com website or other websites designated for the System. All digital media and marketing must be approved by Casiola.