Will Casiola provide franchisees with access to approved marketing campaigns?
Casiola Franchise · 2024 FDDAnswer from 2024 FDD Document
You are required to engage in local marketing and you are required to commit specific minimum amount of funds to your local marketing efforts. We will make available to you and provide you with access, in the form of a source document, to our approved marketing campaigns, media, and messaging that may be used by you. In those instances where we provide you with access to our marketing campaigns, we provide you with the source designs, copy, and design specifications. However, you will incur the direct costs associated with customizing, duplicating and using such marketing campaigns and having them printed, distributed and placed with media sources. (Franchise Agreement, Article 9);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 25–30)
What This Means (2024 FDD)
According to Casiola's 2024 Franchise Disclosure Document, Casiola will make available and provide franchisees with access to approved marketing campaigns, media, and messaging that may be used by the franchisee. Casiola will provide franchisees with the source designs, copy, and design specifications. However, the franchisee will incur the direct costs associated with customizing, duplicating, and using such marketing campaigns and having them printed, distributed, and placed with media sources.
All advertising, marketing materials, and mediums used by the franchisee must be pre-approved by Casiola in writing and conform to their standards. Franchisees may only use advertising and marketing materials that Casiola designates and approves in writing. Casiola may make available approved marketing templates comprised of pre-approved ads, ad copy, and digital media that franchisees may utilize at their own expense. If a franchisee wishes to utilize marketing materials and/or mediums not currently approved, they may submit a written request, and Casiola will approve or disapprove the request within 15 days of submission.
Casiola maintains full discretion as to the marketing standards and the marketing media that may be used in the marketing and promotion of the franchise. Franchisees are not authorized to engage in any marketing unless it is preapproved by Casiola. Franchisees are required to engage in local marketing and commit a specific minimum amount of funds to their local marketing efforts. All digital media and marketing must be approved by Casiola. Casiola will designate information about the franchisee's Casiola Business on the www.casiola.com website or other designated websites.