What is the primary business of Casiola Franchise LLC?
Casiola Franchise · 2024 FDDAnswer from 2024 FDD Document
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Casiola Franchise LLC, the franchisor of the Franchised Business, is referred to in this disclosure document (the "Disclosure Document") as "we", "us" or "our" as the context requires. A franchisee is referred to in this Disclosure Document as "you" and "your" as the context requires. If you are a limited liability company, partnership or other legal entity (a "Corporate Entity"), our Franchise Agreement will also apply to your individual owners, shareholders, members, officers, directors, and other principals.
The Franchisor
We are a Florida limited liability company established on January 6, 2023. Our principal business address is 6751 Forum Dr, Ste 230, Orlando, Florida 32821. We conduct business under our corporate name, Casiola Franchise LLC and Casiola. Our business is operating the Casiola franchise system and granting franchises to third parties like you to develop and operate a Franchised Business. We began offering franchises as of the Issuance Date of this Disclosure Document. Other than as discussed above, we are not in any other business, we have not conducted business in any other line of business, we do not conduct or operate a Franchised Business of the type to be operated by a franchisee, and we have not offered or sold franchises in any other line of business. We do not have any predecessors and we do not have any parent company. Our registered agents for service of process are disclosed in Exhibit B of this Disclosure Document.
The Franchised Business
We license a system (the "System") for the operation of a Casiola business (each, a "Franchised Business" or "Casiola Business") that provides property management services for short-term rental properties and related products and services (the "Approved Services and Products"). The System includes Approved Services and Products that we currently designate and that we may modify, add to or discontinue from time to time, and our specifications, methods and procedures for the preparation, service, marketing and sale of Approved Services and Products by the Franchised Business. The System also features and requires, as designated by us, your exclusive use of designated booking platforms, online travel agencies, damage waiver fee agreements, insurance products, customer support, invoicing, management systems, and materials that we designate (the "System Supplies"). The System is identified by the Casiola trademark, registered logo, and such other trademarks, logos, and trade-dress that we may designate, modify or adopt from time to time and as same may or may not be registered with the United States Patent and Trademark Office (collectively, the "Licensed Marks"). You must develop and operate your Casiola Business in conformity with the specifications, procedures, criteria, and requirements that we designate in our confidential operations manual and other proprietary manuals that we designate and as we may supplement and modify from time to time (collectively, the "Manuals"). If permitted by law, you may administratively operate your Casiola Business from a home based administrative office. Your home office or, if you elect to operate from a business office, must be located within the operating market of your Casiola Business or within close proximity to the operating market (not more than a 40 minute drive) of your Casiola Business.
Franchise Agreement
You may enter into a Franchise Agreement in the form attached to this Disclosure Document as Exhibit E to develop and operate a Casiola Business within an Operating Market and in conformity with the requirements of our System. At the time of signing the Franchise Agreement we will designate a geographic area comprising your Operating Market. Your right to use the System will be limited to offering and providing our Approved Services and Products within your Operating Market using only our System Supplies, the Licensed Marks and the specifications and requirements set forth in our Manuals and as otherwise constituting a part of our System.
Our Parents, Predecessors, and Affiliates
Casiola Worldwide LLC
Our affiliate Casiola Worldwide LLC is a Florida limited liability company established on August 2nd, 2021. This affiliate maintains a principal business address at 14500 Velleux Dr, Orlando, Florida 32837.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–10)
What This Means (2024 FDD)
According to the 2024 Casiola Franchise Disclosure Document, Casiola Franchise LLC operates the Casiola franchise system and grants franchises to third parties, allowing them to develop and operate a Franchised Business. The Franchised Business provides property management services for short-term rental properties and related products and services, referred to as the "Approved Services and Products".
The Casiola system includes specifications, methods, and procedures for the preparation, service, marketing, and sale of Approved Services and Products. Franchisees are required to exclusively use designated booking platforms, online travel agencies, damage waiver fee agreements, insurance products, customer support, invoicing, management systems, and materials designated by Casiola, known as the "System Supplies". The Casiola trademark, registered logo, and other trademarks identify the system.
Casiola franchisees must operate their business in accordance with the specifications, procedures, criteria, and requirements outlined in the confidential operations manual and other proprietary manuals. If permitted by law, franchisees can operate their Casiola Business from a home-based administrative office, provided it is within the operating market or within a 40-minute drive of it. The general market for Casiola's services includes owners of vacation homes and short-term rental properties, competing with national and local service providers, including real estate agents, property management businesses, and hotels.