How should Casiola franchisees pay the Brand Development Fund Fee?

According to Casiola's 2024 Franchise Disclosure Document, the Brand Development Fund Fee should be paid to Casiola on the Due Date. The payment terms and method should align with those used for Royalty Fees, as detailed in Article 5.B of the agreement, or as otherwise specified by Casiola.

This means that franchisees must adhere to the payment schedule and methods outlined for royalty payments, ensuring timely remittance of the Brand Development Fund Fee. It is crucial for prospective franchisees to review Article 5.B to fully understand the acceptable payment methods, deadlines, and any potential penalties for late payments. Franchisees should also stay informed of any alternative payment instructions that Casiola may issue.

The Brand Development Fund is used for advertising, marketing, and public relations programs to enhance the Casiola brand. Franchisees are required to participate in these programs. Casiola has the discretion to direct all advertising, media placement, marketing, and public relations activities financed by the Brand Development Fund. Casiola Businesses owned by Franchisor or Franchisor's affiliates are not required to pay any Brand Development Fund Fee or contribute to or make any contribution to the Brand Development Fund.

Casiola may modify the percentage of gross Commission+ Fees to be paid to the Brand Development Fund by providing written notice to the franchisee. The Brand Development Fund Fee will be applicable for each monthly Accounting Period thereafter during the Term until otherwise designated by Franchisor in writing. The Brand Development Fund is not a trust, and Casiola is not a trustee or fiduciary of the Brand Development Fund. Casiola may deposit and maintain any and all funds of the Brand Development Fund Fee in Franchisor's general accounts.