What control does Casiola exert over a franchisee's use of websites and digital media?
Casiola Franchise · 2024 FDDAnswer from 2024 FDD Document
We strictly control how you may or may not use websites and digital media and you must assign all website media and digital media accounts to us. (Franchise Agreement, Articles 3.G. and 9);
All digital media and marketing must be approved by us. We will designate for your Operating Market information about your Casiola Business on the www.casiola.com website or such other websites as we may designate for the System. (Franchise Agreement, Article 9.F.);
Generally All advertising, marketing, marketing materials and all marketing mediums used by you in the marketing and promotion of the Franchised Business must be pre-approved by us in writing and conform to our standards and specifications. You may only use those advertising and marketing materials and mediums that we designate and approve in writing. In our discretion we may make available to you approved marketing templates comprised of pre-approved ads, ad copy and digital media that you may utilize at your own expense. If you wish to utilize marketing materials and/or marketing mediums that are not currently approved by us in writing, you may submit a written request requesting permission and we will approve or disapprove of your request within 15 days of your submission of the written request and sample marketing materials.
You are not authorized to engage in any marketing unless it is preapproved by us, in our discretion. (Franchise Agreement, Article 9.B.). You are required to engage in local marketing and you are required to commit specific minimum amount of funds to your local marketing efforts. We will make available to you and provide you with access, in the form of a source document, to our approved marketing campaigns, media, and messaging that may be used by you. In those instances where we provide you with access to our marketing campaigns, we provide you with the source designs, copy, and design specifications. However, you will incur the direct costs associated with customizing, duplicating and using such marketing campaigns and having them printed, distributed and placed with media sources. (Franchise Agreement, Article 9);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 25–30)
What This Means (2024 FDD)
According to Casiola's 2024 Franchise Disclosure Document, Casiola maintains strict control over a franchisee's use of websites and digital media. Casiola will identify and locate the franchisee's Casiola Business on their website. The franchisee is required to assign all website media and digital media accounts to Casiola.
All digital media and marketing used by a Casiola franchisee must be approved by Casiola. Casiola will designate information about the franchisee's Casiola Business on the www.casiola.com website, or other websites that Casiola may designate for the system.
All advertising, marketing materials, and marketing mediums used by the franchisee must be pre-approved by Casiola in writing and conform to their standards and specifications. Franchisees may only use advertising and marketing materials and mediums that Casiola designates and approves in writing. Casiola may make available to the franchisee approved marketing templates comprised of pre-approved ads, ad copy, and digital media that the franchisee may utilize at their own expense. If a franchisee wishes to utilize marketing materials and/or marketing mediums that are not currently approved by Casiola in writing, they may submit a written request requesting permission, and Casiola will approve or disapprove of the request within 15 days of the submission of the written request and sample marketing materials.
Casiola franchisees are not authorized to engage in any marketing unless it is preapproved by Casiola, in their discretion. Franchisees are required to engage in local marketing and commit a specific minimum amount of funds to their local marketing efforts. Casiola will provide franchisees with access, in the form of a source document, to their approved marketing campaigns, media, and messaging that may be used by the franchisee. In those instances where Casiola provides access to their marketing campaigns, they provide the source designs, copy, and design specifications; however, the franchisee will incur the direct costs associated with customizing, duplicating, and using such marketing campaigns and having them printed, distributed, and placed with media sources.