Where is the affiliate-owned Casiola Business where Cedric Degruyter previously served as CMO located?
Casiola Franchise · 2024 FDDAnswer from 2024 FDD Document
Cedric Degruyter is our CMO and Mr. Degruyter has served in this role since our formation on January 6, 2023. Since January 2017 and continuing to date, Mr. Degruyter has served as CMO of our affiliate owned Casiola Business located in Orlando, Florida.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 10)
What This Means (2024 FDD)
According to Casiola's 2024 Franchise Disclosure Document, the affiliate-owned Casiola Business where Cedric Degruyter serves as Chief Marketing Officer is located in Orlando, Florida. Specifically, Cedric Degruyter has served as CMO of the affiliate-owned Casiola Business in Orlando, Florida since January 2017, continuing to the date of the FDD.
This indicates that the corporate structure of Casiola involves affiliate-owned businesses, and key personnel like the CMO have experience within these affiliated entities. For a prospective franchisee, this suggests that the franchisor's leadership has direct operational experience in the property management services that franchisees will be offering.
Furthermore, the initial training program for new Casiola franchisees and their operating managers is conducted at the affiliate-owned Casiola Business in Orlando, Florida. This provides a practical training environment where new franchisees can learn the Casiola system directly from experienced personnel and observe the operations of an existing business.