What were the total revenues for Casa De Corazon in 2023?
Casa_De_Corazon Franchise · 2025 FDDAnswer from 2025 FDD Document
| Years Ended December 31 | ||
|---|---|---|
| 2024 | 2023 2022 | |
| Amount Percent | Amount Percent Amount Percent | |
| Revenues | ||
| Franchise fees | $ 24,747 2.1 % | $ 69,111 8.3 % $ 2 70 - % |
| Brand fund fees | 386,181 32.9 | 316,551 38.0 333,990 41.7 |
| Royalty fees | 747,189 63.7 | 434,181 52.2 448,961 56.2 |
| Technology fees | 10,000 .9 | - - - - |
| Training fees | 4,678 .4 | 12,368 1.5 14,297 1.8 |
| Sales of products | - - | - - 2 ,776 .3 |
| Total revenues | 1,172,795 100.0 | 832,211 100.0 800,294 100.0 |
| Cost of goods sold | ||
| Franchise curriculum | 13,053 1.1 | 38,869 4.7 7 ,889 1.0 |
| Total cost of goods sold | 13,053 1.1 | 38,869 4.7 7 ,889 1.0 |
| Gross profit | 1,159,742 98.9 | 793,342 95.3 792,405 99.0 |
| Operating expenses | ||
| Bank charges | 70 - | 2 5 - - - |
| Credit loss expense | - - | 9 ,728 1.2 - - |
| Office supplies | 1,061 .1 | 1 ,004 .1 1 95 - |
| Meals | 76 - | - - - - |
| Dues and memberships | 600 - | - - 3 ,690 .5 |
| Insurance | 22,169 1.9 | 19,165 2.3 17,190 2.1 |
| Advertising | 276,136 23.5 | 264,633 31.8 303,582 37.9 |
| Background checks | 6,766 .6 | 8 ,695 1.0 |
Source: Item 23 — RECEIPTS (FDD pages 51–215)
What This Means (2025 FDD)
According to Casa De Corazon's 2025 Franchise Disclosure Document, the total revenues for the company in 2023 were $832,211. These revenues are broken down into several categories, offering insight into the different income streams for Casa De Corazon. Franchise fees accounted for $69,111, brand fund fees totaled $316,551, and royalty fees contributed $434,181. Additionally, training fees brought in $12,368.
Analyzing these figures, a prospective franchisee can see the relative importance of each revenue stream. Royalty fees and brand fund fees make up the bulk of the revenue, indicating that Casa De Corazon relies heavily on the ongoing performance of its franchisees. The initial franchise fees are a smaller portion, suggesting that the company's long-term success is tied to the success of its franchise network.
It's also worth noting the expenses listed. In 2023, Casa De Corazon had franchise curriculum costs of $38,869. Advertising expenses were also significant, totaling $264,633. These figures provide a glimpse into the costs associated with running the franchise system, which can be useful for a potential franchisee in understanding where their fees are allocated and how the company invests in supporting its brand and franchisees.