What are the principal marks for the Casa De Corazon franchise?

According to the 2025 Casa De Corazon Franchise Disclosure Document, the principal marks are the "Casa de Corazon" word mark and the "Casa de Corazon" logo. The word mark was registered on the Principal Register of the United States Patent and Trademark Office (USPTO) on April 26, 2016, with Registration Nos. 4,945,379 and 4,945,381. The logo was registered on September 29, 2020, with Registration No. 6163132. Casa De Corazon grants franchisees the right to operate a center using these authorized marks through the Franchise Agreement, but the Development Agreement does not grant any rights to use the marks.

Casa De Corazon maintains control over the use of its marks, and franchisees must adhere to the franchisor's standards. Franchisees cannot use the marks in unauthorized ways, such as modifying them or using them for unapproved products or services. Casa De Corazon states that it will protect and maintain all rights to use the marks against infringement or unauthorized use. Franchisees must notify Casa De Corazon immediately if they become aware of any infringement or challenges to the use of the marks.

Casa De Corazon also has the right to change the marks and require franchisees to adopt new marks. Franchisees must comply with these changes immediately after notification. Franchisees are prohibited from contesting the validity of the marks or Casa De Corazon's right to use or license them. Franchisees are required to use the appropriate designations (®, ™, and SM) in advertising and promotions as directed by Casa De Corazon.