Under what name does Carvel Franchisor SPV LLC conduct business?
Carvel Franchise · 2025 FDDAnswer from 2025 FDD Document
We are a Delaware limited liability company organized on February 2, 2017. We do business under the name "Carvel." Our principal business address is 5620 Glenridge Drive NE, Atlanta, Georgia 30342. Exhibit G discloses our agents for service of process. Although we reserve the right to do so, we have not offered franchises in other lines of business.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–24)
What This Means (2025 FDD)
According to the 2025 Carvel FDD, Carvel Franchisor SPV LLC operates under the name "Carvel". This means that all franchise-related activities, including offering and managing Carvel franchises, are conducted using the "Carvel" brand name. As a prospective franchisee, you will be interacting with Carvel Franchisor SPV LLC, but all branding and customer-facing operations will be under the "Carvel" name.
This is a common practice in franchising, where a legal entity (the franchisor) manages the franchise system under a well-known brand name. The FDD clarifies that "we," "us," or "our" refers to Carvel Franchisor SPV LLC, but the business is conducted as "Carvel." This distinction is important for legal and contractual purposes, as the franchise agreement will be with Carvel Franchisor SPV LLC, but the public will recognize and interact with the "Carvel" brand.
For a potential franchisee, this means that while your legal agreement is with Carvel Franchisor SPV LLC, your business will operate under the established "Carvel" brand. This provides the benefit of leveraging an existing brand reputation and recognition. The FDD also specifies that as a franchisee, you will conduct business under the service mark "Carvel®" and other proprietary marks, trade names, logos, and symbols that Carvel uses, reinforcing the importance of adhering to the established brand standards and guidelines.