Can Carvel require franchisees to purchase specific proprietary uniforms?

According to Carvel's 2025 Franchise Disclosure Document, Carvel franchisees must purchase proprietary uniforms from Carvel, its affiliates, or designated approved suppliers. These uniforms are included in a list of items called "Proprietary Goods", which also includes Proprietary Ingredients, Proprietary Products, signs, menu boards, smallwares, materials, supplies, paper goods, equipment, and packaging.

This requirement ensures brand consistency across all Carvel locations, as the uniforms are considered part of the brand's proprietary image. By mandating the purchase of these items from approved sources, Carvel maintains control over the quality and appearance of the uniforms, which directly impacts customer perception of the brand.

For a prospective franchisee, this means they will not be able to source their own uniforms independently. They must factor in the cost of these uniforms when budgeting for their initial investment and ongoing operational expenses. It is important for potential franchisees to understand the specific requirements for uniforms, including style, quantity, and any associated costs, by consulting the list of approved suppliers.