Can Carvel require franchisees to purchase specific proprietary signs?
Carvel Franchise · 2025 FDDAnswer from 2025 FDD Document
You must purchase and install, at your expense, all fixtures, furnishings, equipment (including a Computer System), décor and signs, as we direct. If we modify our menu, we may require you to purchase additional equipment to prepare and store new menu items. You may not install on or about your Shoppe any merchandise, furnishings, interior or exterior décor items, supplies, fixtures, equipment or utensils unless they have been approved by us in writing. You must purchase these items only from an Approved Supplier unless we specify otherwise.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 52–56)
What This Means (2025 FDD)
According to Carvel's 2025 Franchise Disclosure Document, Carvel franchisees must purchase and install signs as directed by the company. This includes purchasing all signs from suppliers that Carvel approves. Therefore, Carvel can require franchisees to purchase specific proprietary signs from designated or approved suppliers.
This requirement ensures that all Carvel locations maintain a consistent brand image and adhere to Carvel's standards. It also allows Carvel to control the quality and appearance of the signs used at each franchise location.
For a prospective franchisee, this means they will not have the freedom to choose their own sign vendors or designs. They must adhere to Carvel's specifications and purchase signs from the approved sources, which may impact their initial investment costs. It is important for potential franchisees to understand these requirements and factor them into their budget and business plan.