Does Carvel require franchisees to display the Marks in a specific manner?

According to Carvel's 2025 Franchise Disclosure Document, franchisees are required to display Carvel's Marks in a specific manner. Carvel specifies how the Marks must appear on signage at the Franchised Business, as well as on forms, advertising, supplies, employee uniforms, business cards, and other designated materials.

This means that a Carvel franchisee does not have complete freedom in how they present the Carvel brand to the public. Carvel maintains control over its brand image and ensures consistency across all franchise locations. This is a common practice in franchising, as it helps to maintain brand recognition and customer trust.

Prior written approval from Carvel is required for any materials displaying the Marks, and this approval can be revoked with reasonable notice. This allows Carvel to maintain quality control and ensure that its Marks are not misused or misrepresented. Franchisees must adhere to Carvel's guidelines to maintain their franchise agreement and uphold the brand's reputation.