What is the purpose of the Franchise Advisory Council (FAC) established by Carvel?
Carvel Franchise · 2025 FDDAnswer from 2025 FDD Document
We have established a Franchise Advisory Council (the "FAC") to use as a sounding board on issues that affect the franchise system in the areas of brand development, franchise support, new business, marketing, product, design, equipment operations and new revenue channels. The address for the FAC is at our principal office at 5620 Glenridge Drive NE, Atlanta, Georgia 30342. The FAC does not maintain a separate telephone number, email address, or website.
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 93–99)
What This Means (2025 FDD)
According to Carvel's 2025 Franchise Disclosure Document, the Franchise Advisory Council (FAC) serves as a sounding board for the company. Carvel uses the FAC to gather feedback and insights on various aspects of the franchise system.
The FAC focuses on issues that impact the Carvel franchise system, specifically in areas such as brand development, franchise support, new business initiatives, marketing strategies, product development, design considerations, equipment operations, and the creation of new revenue channels. This suggests that Carvel values franchisee input when making decisions about the brand's direction and operational strategies.
The Franchise Advisory Council is located at Carvel's principal office in Atlanta, Georgia. The FAC does not have its own phone number, email, or website. A prospective franchisee who wants to communicate with the FAC must do so through Carvel's corporate headquarters.