What information regarding pricing are Carvel franchisees required to provide upon request?
Carvel Franchise · 2025 FDDAnswer from 2025 FDD Document
You will inform us from time to time on our request of: (i) all prices you charge for Products you sell; and (ii) the prices your competitors charge in the area.
We may use data and information derived from polling your Computer System or your financial reports and statements in any manner that we deem appropriate, including using the data in our Franchise Disclosure Document (the "FDD"), in performing market analyses, and in our promotional materials, provided that any information that we include in our FDD and promotional materials will not individually identify you or your Franchised Business.
Source: Item 23 — Receipts (FDD pages 100–353)
What This Means (2025 FDD)
According to Carvel's 2025 Franchise Disclosure Document, franchisees must promptly provide pricing information upon request. Specifically, Carvel franchisees are required to inform Carvel of (i) all prices they charge for products they sell and (ii) the prices their competitors charge in the area.
Carvel may use this pricing data and information derived from the franchisee's computer system or financial reports in any manner they deem appropriate. This includes using the data in their Franchise Disclosure Document, performing market analyses, and in their promotional materials. However, Carvel states that any information included in their FDD and promotional materials will not individually identify the franchisee or their franchised business.
This requirement allows Carvel to monitor market conditions and ensure that franchisees remain competitive. It also provides Carvel with valuable data for marketing and strategic planning. Prospective franchisees should be aware that their pricing information will be shared with Carvel and may be used in the ways described in the FDD.